Clicktivism: Ruining activism, or saving it?

Clicktivism seems to be a hot debate nowadays, especially with the Occupy movements going on. Clicktivism by basically digital activism. This can take the form of an online petition or even phone calls asking you to donate money to a cause. Many activists have a problem with clicktivism because they claim clicktivists use marketing techniques to get people to be active. 

In an article I got from clicktivism.org, Micah White argues against clicktivism. He argues that clicktivists use marketing techniques such as tracking by how many clicks they get in order to be active. He says that the power of ideas is gone and clicktivism is all about testing how well a subject line or message does when attempting to capture a person's attention. It's not longer about the cause, but about how many people join the cause. 

Questions: Do you think clicktivism is a good or bad thing? Are there ways to improve on these ideas of digital activism?

If you'd like to read the article, click here.